3 Ways to Use QR Codes on Plastic Cups
Integrating technology into your drinkware opens up three distinct opportunities for event organisers.
1. The Digital Deposit Scheme
Eliminate cash handling. Users link their payment card to the cup via the QR code. If they don't return the cup to a scanning point, they are charged a fee. If they return it, the hold is released. This creates a frictionless reusable cup scheme experience.
2. Gamification & Marketing
Turn every drink into a competition. QR codes on plastic cups can link to:
- Instant win competitions (Scan to see if you won)
- Event maps and lineups
- Sponsor activations and data capture
- Exclusive AR (Augmented Reality) filters
3. Asset Management (Closed Loop)
For large stadiums, knowing how many cups are in circulation versus how many are in the washing plant is critical. Unique serialization allows for precise inventory auditing, reducing annual replacement costs.
